We option sleeping song royalties, spark them into viral moments through TikTok dance challenges and influencer UGC, then split the upside with original rights holders and creators.
Publishers and independent artists hold thousands of songs earning $500 to $5k a year. Great hooks. No distribution. No spark.
Catalog funds buy assets outright. High capital outlay. High downside if virality doesn't come. Rights holders lose upside they could have captured.
Music marketing agencies run campaigns. Royalty investors collect streams. Nobody is tying the two together with aligned incentives and shared upside.
We pay a non-refundable option fee ($5k–$75k) for 12–36 month exclusive rights to promote and exploit the song. Rights holders keep full ownership and collect their baseline royalties. We only earn if we make them more.
Our creative team builds the dance, produces remix stems, seeds 10–20 mid-tier TikTok creators, and runs paid amplification. We track every view, save, and stream with campaign-specific attribution.
On incremental royalties above baseline: rights holders receive 40–50%, SoundLift takes 30–40%, and the influencer pool earns 15–25%. Everyone wins when the song goes viral.
Mechanical + performance royalties from Spotify, Apple Music, YouTube, TikTok. The primary revenue engine once a campaign gains traction.
Once viral, we pitch songs for advertising, TV, film, and game placements. High-margin licensing deals that multiply the revenue stream.
Influencer-seeded dance challenges generate massive user-generated content volume. Each viral video is an owned royalty stream.
Campaign-specific hashtags, remix stems, and analytics dashboards (Chartmetric, Soundcharts) track exactly which creators drive which streams.
"The next great royalty hit isn't being streamed — it's sitting in a publisher's catalog, waiting for someone to give it a dance."
SoundLift exists at the intersection of music publishing, performance marketing, and structured deal-making. We don't just promote songs — we identify undervalued royalty streams and engineer their viral moments with the same rigor a PE firm applies to a portfolio company.
When we win, the songwriter wins. When the songwriter wins, the culture wins. That's the whole model.